It’s a funny thing, this self-publishing business. You start out with reasonably realistic expectations–‘I’ll probably only sell a book per month at first’, and ‘It’ll take a long time to build that email list’–and you put your head down and work at the thing.
You sell your book-per-month, and you feel grateful. You’re excited that there’s someone out there every month who wants to read your book. Then it’s four books a month. After that, it’s four books per week. At first you feel delighted: your sales are growing! But the next month, when it’s still only the four books per week, a subtle sense of disappointment begins to creep in. You begin to forget that once you were happy with a book per month.
Soon you’re averaging a sale per day. Giddy excitement! Life has never seemed so good! You may not be one of the best sellers out there–or even one of the best Indie sellers–but you’re not doing too bad for yourself. And your sales are still growing, albiet slowly. Maybe you have a promotion or two. Suddenly there are spikes of twenty to one hundred sales over a day or two, and it feels great! Then you get back to the humdrum sale-per-day after the promotion ends, and suddenly it feels a bit flat…
What’s the problem here? There is no problem. Your sales are fine. Your career is fine. It’s still growing, and it’s still miles ahead of the reasonable expectations you had when you started this thing. And yet, that subtle sense of disappointment still tends to creep in when you’re not watching out for it. You have to remind yourself that a sale-and-a-bit per day is miles ahead of where you reasonably expected to be a few months ago. There are still many miles to go and many readers to reach before you find your audience.
What does this have to do with you, you may be asking? (Apart from my use of the 2nd person for the blog post, that is). To you I reply: Precisely nothing. It’s more of a reminder to myself. But for all the other indie authors out there who sometimes feel glum and disappointed at the amount of books they’re selling (or not selling, as the case may be), try looking back to your beginning as an author. I bet you’re doing better now than you were then. And you’ve probably done the same thing I have: you’ve become so used to a higher rate of sales that you’ve ceased to be grateful for what you’ve got. Take a moment to remember what it was like when you were starting out. It helps to put things in perspective.
And maybe don’t check your sales every day. That’ll help, too.